Industry Information

Within the industry pages, located on the left hand side Industry menu, you will find information highlighting all facets of Australia's Coral Coast Regional Tourism Organisation.

About Australia's Coral Coast

Australia's Coral Coast is the peak tourism body responsible for branding, positioning and marketing the coastal region of Western Australia extending north from Cervantes to Exmouth and inland via the shires bordering the Midlands Road to Mullewa.

Fundamentally the role of Australia's Coral Coast as the Regional Tourism Organisation is that of "Destination Marketing". The organisation undertakes activities designed to expose the tourism product and infrastructure of the region to consumers in its identified core markets domestically and internationally.

The aim of the organisation is to develop and market Australia's Coral Coast as Western Australia's premier holiday destination and provide industry leadership that will accelerate the sustainable growth of tourism to the region.

This will be achieved through the following objectives:-

  • Undertake a range of marketing activities that will deliver an increase in arrivals, length of stay and expenditure, and visitor dispersal for the region.
  • Gain support and agreement from local tourism industry, Regional Development Commission's, Local Government and stakeholders from the new region and the objectives of the Australia's Coral Coast organisation.
  • To effectively "Brand" the region so that the Australia's Coral Coast gains immediate consumer and tourism trade recognition as a highly desirable holiday region.
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    Members of Australia's Coral Coast are invited to participate in a variety of marketing activities throughout the year.

    For information regarding membership to Australia's Coral Coast please email:
    holly@australiascoralcoast.com
     
    Trade & Media Enquiries contact:
    Australia's Coral Coast
    Suite 4, 1298 Hay Street
    West Perth WA 6005
    Email: nicole@australiascoralcoast.com


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