Australia's Coral Coast is the peak tourism body responsible for branding, positioning and marketing the coastal region of Western Australia extending north from Cervantes to Exmouth and inland via the shires bordering the Midlands Road to Mullewa.
Fundamentally the role of Australia's Coral Coast as the Regional Tourism Organisation is that of destination marketing. The organisation undertakes activities designed to expose the tourism product and infrastructure of the region to consumers in its identified core markets domestically and internationally.
The aim of the organisation is to develop and market Australia's Coral Coast as Western Australia's premier holiday destination and provide industry leadership that will accelerate the sustainable growth of tourism to the region.
This is achieved through the following activities:
Marketing activities that deliver an increase in arrivals, length of stay and expenditure, and visitor dispersal for the region.
Effectively branding the region so that the Australia's Coral Coast continues to gain consumer and tourism trade recognition as a highly desirable holiday region.
Members of Australia's Coral Coast are invited to participate in a variety of marketing activities throughout the year.
For more information about membership contact Australia's Coral Coast or download the membership prospectus.