The Australia's Coral Coast Board consists of a minimum of six elected members, two local government representatives plus a maximum of five additional members selected and co-opted by the Board. The Board appoints these members according to skill requirements identified. One elected member will come from the southern section, one will come from the central section and one from the northern section of the region.
Board members
- Ross MacCulloch (Chairman), Tourism Key
- David O'Malley (Chief Executive Officer), Australia's Coral Coast
- Phil Purtle (Elected Area Member - Southern), Cervantes Pinnacles Motel and Pinnacles Edge Resort
- Barbara Hugill (Elected Member - Central), Kalbarri Visitor Centre
- Greg Ridgley (Elected Area Member - Northern), Monkey Mia Yacht Charters
- Jackie Brooks (Elected Member), Ningaloo Lodge
- Jan Potter (Elected Member), Aspen
- Bernard Whewell (Co-opted Member), Broome & The Kimberley Holidays
- Ross Dowling (Co-opted Member), Foundation Professor of Tourism, Edith Cowan University
- Simon Harper (Co-opted Member), Adventure Tours Australia
- Rick Thomas (Co-opted Member)
- Ali Mills (Local Government Representative), Shire of Carnarvon
- Karen Godfrey (Local Government Representative), City of Geraldton
- Toni O'Donnell (WATC Ex Officio), Tourism Western Australia