1. PROJECT SUMMARY
GUIDE ACC’S FUTURE TOURISM DIRECTION FOR THE NEXT TEN YEARS
Australia’s Coral Coast (ACC) is working with Tourism Western Australia (TWA) and the Wheatbelt, Mid West and Gascoyne Regional Development Commissions to deliver a Tourism Destination Management Plan (DMP) for the region. The DMP will include sub-regional action plans and tourism development strategies for each Regional Development Commission. The plan will be ambitious, embrace current and forecast conditions, provide flexibility, and will deliver the greatest potential to create benefits for the community and the regional visitor economy.
The plans will set out a roadmap for locations across ACC to identify the demand, supply and capability needs for tourism in each sub-region. The plans are designed to support the growth of Western Australia's tourism industry over the next ten years. To develop the plans, DTM Tourism is undertaking comprehensive analysis of where the industry is at now and consulting with key stakeholders from the five tourism sub-regions as well as the broader industry, incorporating feedback on tourism businesses' planned future growth over the next decade.
THE TDMP WILL INFORM DECISION MAKING, INVESTMENT AND CAPACITY DEVELOPMENT FOR AUSTRALIA’S CORAL COAST CONSIDERING;
Including competitive positioning, brand proposition and market segmentation.
Such as the depth and diversity of attractions, access and connectivity, infrastructure and experiences.
For example, workforce and skills development, funding and partnerships.
2. PROJECT OBJECTIVES
Identify potential projects that are authentically aligned to the themes of experience in the ACC region, which will be recognised nationally and internationally as world class destinations that offer quality, immersive and unique visitor experiences.
Enable development of ‘experience connectors’ that recognize how the visitor experience in each region intersects.
Guide input to high value-adding assets that are sustainable for the ACC region.
Deliver practical recommendations to guide future marketing direction, infrastructure development, event priorities and capacity/capability requirements for the next ten years.
3. PROJECT UPDATES
A Project Control Group (PCG) has been established to manage the process of this project and will meet monthly over the duration of the project, between January –August 2022.
4. HOW INFORMATION IS BEING COLLECTED AND USED
ACC and TWA have appointed project partners DTM Tourism to lead a highly skilled consultation team in partnership with TRC Tourism, to work with our community to develop this plan for the region. An industry and community engagement strategy has been established to ensure the views of local communities are reflected in the region TDMP.
5. OTHER ELEMENTS OF TH ENGAGEMENT PROCESS
In March 2022, key tourism stakeholders will be invited to participate in consultation interviews and workshops during April and May 2022.
Site visits will be made to tourism businesses and visitor attractions during April 2022 (travel restrictions permitting).
Strategic tourism stakeholders and tourism operators across the region will be invited to participate in an online survey during April 2022.
6. THE OUTCOME
THIS TOURISM DESTINATION MANAGEMENT PLAN PROJECT IS IN PROGRESS
The draft ACC TDMP will be submitted to the PCG in late July, with a final plan expected to be delivered in September 2022.