Being 'trade ready' is one way to reach your consumers indirectly through a travel distributor such as a retail travel agent, wholesaler agent, inbound tour operator or online travel agent.
Understanding the role of travel distributors and the travel distribution system is vital when considering your tourism product to be 'trade ready'.
If you are interested in becoming 'trade ready' and want to achieve successful product distribution, you will need to identify key partners that are interested in promoting and selling your tourism product and establish, as well as maintain relationships with them. Your marketing should be well-planned and incorporate a variety of activities that target both consumers and travel groups. Your product price structure must support the commission levels required by your partners.
To determine if your product is 'trade ready', use the checklist below. The more ticks, the closer you are to becoming 'trade ready'.
Tourism WA have some great resources here if you'd like to look into making your business 'trade ready'.