Welcome to Latitude Jewellers flagship showroom nestled in the heart of Geraldton, Western Australia.

The founder and Pearl Farmer, Pia Boschetti, embodies the deeper meaning behind the name - the freedom to behave, act, and think in the way you want to. Pia's inspiring journey, known as 'The Girl Who Grows The Pearl', has shaped the very soul of the brand. She stands as a beacon of determination and belief, finding power in challenges and beauty in the unknown.

For over a decade, the Showroom has been captivating visitors with its contemporary and calming space, reflecting the essence of our brand, and offering you the latitude to truly become the person you aspire to be.

Explore Australian black pearls from their pearl farm at the Abrolhos Islands, rare Pink Diamonds from the Argyle Mine and other exquisite pieces. Latitude Jewellers handcraft jewellery right here in the Geraldton studio workshop, creating custom bespoke pieces, and bringing stories to life.

Pia's unwavering passion for creation is deeply intertwined with the transformative power of the sea. Her mantra, 'he freedom to create what you truly love', resonates throughout the brand, inspiring the team and customers alike.

Latitude Jewellers invite you to the captivating tale of a woman who embraces her dreams, stands up for what she believes in, and loves the freedom to create.


  • Regional Tourist/Tourism Association/Organisation
  • Visitor Information Centre
  • Art & Culture


  • Caters for people with sufficient mobility to climb a few steps but who would benefit from fixtures to aid balance. (This includes people using walking frames and mobility aids)
  • Caters for people who use a wheelchair.
169 Marine Terrace, Geraldton, 6530, Australia