Did you know that when it comes to tourism marketing - the state of Western Australia is divided into five tourism regions?
- Australia's Coral Coast - that's us!
- Australia's Golden Outback - Esperance, Kalgoorlie & the Nullarbor
- Australia's North West - The Kimberley & the Pilbara
- Australia's South West - Albany, Margaret River & the Southern Forests
- Destination Perth - Perth, Swan Valley, Mandurah & surrounds
Each of these regions has a dedicated Regional Tourism Organisation (RTO) responsible for marketing the region. The activities of each RTO are undertaken with assistance and financial support from the tourism industry and Tourism Western Australia.
As you already operate a tourism business in the Coral Coast, you will know about the array of amazing experiences and scenery our region has to offer.
Our job at Australia’s Coral Coast is to let everyone else know. We are responsible for branding and marketing the Coral Coast region within Western Australia’s top leisure holiday destination.
To achieve this we work with our members from Cervantes to Exmouth and inland via the Wildflower Country Shires bordering the Midlands Road to Mullewa to showcase the Coral Coast to domestic and international markets and increase visitation and dispersal throughout the region.
22/23 Membership
Membership with our organisation is a mutually beneficial relationship and suits all businesses that are stakeholders of the Coral Coast's tourism industry.

Check out our 22/23 Membership Prospectus and become a member today!
Cooperative Marketing Opportunities for Members
Australia's Coral Coast are pleased to offer members some additional marketing support through our Marketing Add Ons. Take advantage of our ready to travel audience across email, web, and social to promote your next campaign or increase exposure of your business.
Please see our Media Kit here for information and prices.
For any assistance on becoming a member of Australia's Coral Coast or if you are wanting to book in our Marketing Add Ons, please contact us on (08) 9321 9111 or by email at admin@australiascoralcoast.com
Would you like to advertise in our annual Holiday Planning Guide? Distributed to 80,000 consumers, media and trade contacts - please contact us on (08) 9321 9111 or by email at admin@australiascoralcoast.com (member and non-member advertising rates available).