Membership

Did you know that when it comes to tourism marketing - the state of Western Australia is divided into five tourism regions?

• Australia's Coral Coast - that's us!
• Australia's Golden Outback - Esperance, Kalgoorlie & the Nullarbor
• Australia's North West - The Kimberley & the Pilbara
• Australia's South West - Albany, Margaret River & the Southern Forests
• Destination Perth - Perth, Swan Valley, Mandurah & surrounds

Each of these regions has a dedicated Regional Tourism Organisation (RTO) responsible for marketing the region. The activities of each RTO are undertaken with assistance and financial support from the tourism industry and Tourism Western Australia.

As you already operate a tourism business in the Coral Coast, you will know about the array of amazing experiences and scenery our region has to offer.

Our job at Australia’s Coral Coast is to let everyone else know. We are responsible for branding and marketing the Coral Coast region within Western Australia’s top leisure holiday destination.

To achieve this we work with our members from Cervantes to Exmouth and inland via the Wildflower Country Shires bordering the Midlands Road to Mullewa to showcase the Coral Coast to domestic and international markets and increase visitation and dispersal throughout the region.

Membership with our organisation is a mutually beneficial relationship and suits all businesses that are stakeholders of the Coral Coast's tourism industry.

Check out our full 23/24 Membership Prospectus and become a member today!

For any assistance on becoming a member of Australia's Coral Coast or if you are wanting to book in our Marketing Add Ons, please contact us on (08) 9321 9111 or by email at admin@australiascoralcoast.com

Would you like to advertise in our annual Holiday Planning Guide? Distributed to 80,000 consumers, media and trade contacts - please contact us on (08) 9321 9111 or by email at admin@australiascoralcoast.com (member and non-member advertising rates available).

Cooperative Marketing Opportunities for Members.

Current and upcoming campaigns:

"Gift the Gift of Experience" Christmas campaign

• Promoting gift cards and vouchers for members throughout the region via digital advertising.
• Members have the opportunities to list on the campaign landing page to promote their gift cards.

Annual Strategic Marketing Activities

The activities of Australia’s Coral Coast will continue to be undertaken with assistance and financial support from Tourism Western Australia to ensure we continue to communicate the array of amazing experiences and tourism product our region has to offer to domestic and international visitors.

These activities are designed to attract visitors to Australia’s Coral Coast (ACC) region by increasing awareness of the region in international and domestic markets to build demand, and drive conversion in conjunction with members.

Our hands on approach and diverse marketing programs strengthen industry relationships, form key partnerships with the travel trade, and develop strong influential messages targeted direct to consumers. Our marketing strategy includes a schedule of brand and tactical advertising campaigns, delivered across various media platforms with a strong digital focus to target consumers who seek inspiration from online travel sources. Our social media activity creates destination awareness and engagement and is an important channel in our marketing strategy.

Our activities include:

• Coordination of an annual communications program to consumers, trade, media and industry stakeholders;
• Marketing, social media & PR strategy and advice to members;
• A member guidebook, which includes information on brochure display and distribution, digital marketing, social media tips, useful marketing resources, advice on international marketing, trade shows, consumer shows and key contacts (federal, state and local). Email us at admin@australiascoralcoast.com for more information
• Annual production and global distribution of destination marketing collateral being an annual holiday planner, an annual media kit, and an internationally ready products brochure for the travel trade.
• A range of membership benefits for our members such as:
  • discounts on advertising in the annual holiday planner, dependent on level of membership
  • Image Library for our members which includes hundreds of appealing, high-resolution photographs available for promotional TOURISM marketing purposes. Any of these images can be downloaded instantly
  • Access to targeted cooperative marketing opportunities to drive visitation to the region, promoting your product in key domestic and international markets
  • Exhibiting at consumer holiday expos, travel fairs and travel trade events (where possible)
  • Subscription to our monthly member e-newsletter and exclusive member updates
• Hosting and coordination of educational familiarisations for visiting domestic and international travel trade
• Supporting visiting journalists and media through hosting and coordinating familiarisations
• Ongoing support and product development for inbound tour operators, travel wholesalers and retail agents
• Access to targeted cooperative marketing opportunities to drive visitation to the region, promoting your product in key domestic and international markets
• Media releases and broad distribution
• Promotion of the region to our Consumer database, Trade/Media database and Media Kit

Promotions via travel trade and consumer shows

Each year we attend multiple travel trade events and consumer holiday expos both within Australia and in key international markets representing our region and as one of WA’s five regional tourism organisations.

Opportunities will arise throughout the year where members can add their product profile to our information kits distributed to product managers and travel agents at trade events such as Australian Tourism Exchange and have their brochures distributed at consumer holiday expos such as Perth Caravan & Camping Show.

Trade training and familiarisations

Throughout the year, there are a number of trade and agent familiarisations scheduled, hosting trade from both domestic and international markets. Familiarisations are coordinated with the experiences relevant to the particular market in mind, and often prove valuable in educating trade, showcasing new products and precinct developments.

A gold membership will give you top priority for consideration towards an involvement in trade and agent familiarisations.

Public relations and media exposure

There will be opportunities to be featured in member newsletters sent to the trade and media databases, media releases plus trade (Chinese translated) and media kits updated by ACC regularly. Annually we partake in twice-yearly domestic media pitch trips, in addition to regular contact by phone or email as well as annual media pitch trips in the USA and UK.

Digital Marketing

A schedule of digital marketing activities ensures an engaged consumer audience is provided with all the information they require to plan their visit to Perth and beyond to the Coral Coast. This includes social media and a regular e-newsletter to our consumer database of domestic and international prospects and past visitors. The digital marketing activities drive traffic directly to Australia's Coral Coast's website. As part of your membership, you have an allocated page on our website. Our website sees an average of 75,000 unique visitors per month.

Additionally, ACC is very active on social media channels including Facebook, Instagram and YouTube

Media relations and familiarisations

Along with trade and agent familiarisations, there are a number of media and journalist familiarisations scheduled via the same means - coordinated by Tourism Australia, Tourism WA and Australia's Coral Coast, hosted and assisted by ACC.