Membership
Explore all the benefits of becoming a member with Australia's Coral Coast
Australia's Coral Coast is the peak tourism body responsible for branding, positioning, marketing and driving visitation to the coastal region of Western Australia - extending north of Perth from Cervantes to Exmouth and inland via the shires bordering the Midlands Road to Mullewa. As a destination marketing organisation, we undertake activities designed to expose the tourism products and destinations of the region to consumers in our identified core markets domestically and internationally.
We do this in partnership with Tourism Western Australia, the State Tourism Organisation in charge of destination marketing for the state of Western Australia, and Tourism Australia, the National Tourism Organisation in charge of promoting Australia internationally.
As you already operate a tourism business in the Coral Coast, you will know about the array of amazing experiences and scenery our region has to offer.
Our job at Australia’s Coral Coast is to let everyone else know.
Our organisation aims to develop and market Australia's Coral Coast as Western Australia's premier holiday destination and provide industry leadership that will accelerate the sustainable growth of tourism to the region.
This is achieved through the following areas of focus:
- Marketing activities that deliver an increase in arrivals, length of stay and expenditure, and visitor dispersal for the region.
- Effectively branding the region so that Australia's Coral Coast continues to gain consumer and tourism trade recognition as a highly desirable holiday region. Including the promotion of the Coral Coast Highway as one of Australia’s greatest road trips.
- Support tourism operators in our region to grow their tourism business and expand into trade markets (when applicable).
- Build marketing capability among members through cooperative marketing campaigns, Member Masterclasses and mentoring opportunities.
By joining Australia's Coral Coast, you're not just becoming a member; you're becoming a vital part of a community dedicated to showcasing one of the world's most extraordinary regions.
Why Become a Member?
